Industry NewsMortgage

Zillow, Move vie for borrowers at AOL Real Estate

Zillow Mortgage Marketplace launches on 2 AOL sites

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Homebuyers can now access the Zillow Mortgage Marketplace through AOL Real Estate, although links on listing detail pages for individual properties continue to take users to another mortgage prequalification site operated by Zillow rival Move Inc.Zillow Mortgage Marketplace launched today on AOL Real Estate and another AOL website,, offering rate quotes, mortgage calculators, and real-time mortgage rates on both sites, the companies said.The marketplace allows borrowers to request rate quotes from participating mortgage lenders, who pay Zillow each time consumers click on their links for more information about a loan quote. Participating lenders use pricing engines to generate automated loan quotes. Search engine giant Google launched a similar service last year, which is now called Google Advisor. So far this year, consumers have submitted nearly 5 million loan requests through Zillow Mortgage Marketplace, with each request generating an average of 18 loan quotes, Zil...