New Facebook app allows brokers to control brand across agents' pages

Social media tool puts brokers in control of some multimedia content

Illinois-based app developer Bleapp has launched Social Media Real Estate, a new Facebook management tool for real estate brokerage companies that allows companies to manage their brand across agents’ individual Facebook pages, according to Bleapp Vice President Jim Oborny.

Agents can incorporate the app into their Facebook page, and the app embeds a section that can be controlled and populated by the agency with videos, images and text. An agent’s Facebook page would function normally outside of the portion administered by company management via the app.