VIDEO: An interview with Better Homes and Gardens Real Estate LLC CEO

Industry veteran Sherry Chris notes shifts in homebuyer demographics, interest

One of the toughest challenges at the moment, noted Sherry Chris, CEO of Better Homes and Gardens Real Estate LLC, in an Inman News interview during last year’s Real Estate Connect in San Francisco, is the big demographic shift in the homebuying crowd.

With a third of the real estate market occupied by baby boomers and another third represented by their children, the echo boomers, it’s difficult to serve them both well, as they have different needs and purchasing habits, she said.