One of the toughest challenges at the moment, noted Sherry Chris, CEO of Better Homes and Gardens Real Estate LLC, in an Inman News interview during last year’s Real Estate Connect in San Francisco, is the big demographic shift in the homebuying crowd.

With a third of the real estate market occupied by baby boomers and another third represented by their children, the echo boomers, it’s difficult to serve them both well, as they have different needs and purchasing habits, she said.

"How do we continue to service the customer of today — those baby boomers who have driven the real estate market for the last 30 years — and also service the consumer of tomorrow?" she asked. "That’s a challenge, but it’s also a great opportunity."

Chris noted differences in what prospective homebuyers are looking for. "We noticed that consumers are looking for lifestyle and community above the actual dwelling itself," she said, and noted her company’s online "lifestyle search" feature.

"Today, people are thinking, ‘Where’s the nearest Starbucks?’" said Chris. Consumers want to see what the community looks like first, she noted, and not just the home itself.

Real Estate Connect NYC 2012 is just one week away. More info

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription