Real estate marketing: strategy first, then technology

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NEW YORK — When it comes to real estate marketing, strategy trumps technology, according to speakers at Agent Reboot on Tuesday.

Real estate agents are often eager to adopt the latest technologies without thinking about who they intend to target with those technologies, said Chris Smith, Inman News’ chief evangelist and a host of the one-day Agent Reboot, which is the first this year in a planned series across the country.