BrokerageIndustry News

Brokers, your top agents may soon be your competition

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

NEW YORK -- Brokers, be concerned about the loyalty of your top agents. A survey conducted by InmanNext, an agent-focused website operated by Inman News, found that 61 percent of agents earning over $100,000 per year are considering whether to open their own brokerage. Chris Smith, Inman News evangelist and a contributor to InmanNext, and Katie Lance, Inman News social media director and contributing editor to Inman Next, revealed the results during a session at the Real Estate Connect New York conference on Wednesday. Those top-earners may not hold the brokerage's services in high regard --the survey revealed that broker or franchise websites and social media presence ranked 10th on the top 10 list of things that provide the highest return on investment among agents earning $100,000 or more. Among the biggest bang for the buck: 1. Their past clients/referrals. 2. Their website. 3. Their social media presence. 4. Their lawn signs. 5. Their search engine efforts. The...