When it comes to ‘mobilizing’ websites, real estate industry lags

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It's estimated in today's marketplace that up to 20 percent of Web traffic is now generated from mobile devices, mostly this generation's iteration of smartphones, but that's just a starting point. By the end of 2012, as much as 33 percent of Web traffic could come from these mobile devices. The problem is, there's a very sharp disconnect in the market. Most website managers have not kept up with the trend lines. That is, they have not formatted for viewing from a mobile device. Realtors are even further behind, which will make John Lim even busier than he is today. Lim is CEO of Mobile Card Cast Inc. in Tarrytown, N.Y., and its offshoot, Mobile Real Estate LLC, which offers products for the residential real estate professional. "We have a major initiative in our company to ensure that every single Realtor has a mobile-enabled website in 2012," he said. "An agent or broker not having a 'mobilized' website only hurts the industry as a whole." Personally, ...