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Go global for real estate profits

Tapping the international buying pool

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Editor's note: This is the first of a four-part series. Are you marketing to global buyers and sellers not only in your local market but also internationally? If not, incorporating this niche in your business is a great way to expand your business in 2012. Working with global buyers is one of the best opportunities to grow your business in 2012. The magnitude of this opportunity is huge, both in terms of making more money with less effort and in terms of the size of the potential customer base that you can serve. Make more money with less work One of the best-kept secrets in the real estate industry is that agents who work with global clients make more money than those who work exclusively with domestic clients. To illustrate this point, domestic clients have a 33 percent closing ratio. The closing ratio for global clients is 50 percent. In other words, if you made $50,000 in commissions working with domestic clients, you would have earned $84,000 working with the same num...