Coping with homebuyers' short-term memory

5 best practices your real estate clients won't soon forget

Discovering one’s dream home is hard work. Buyers usually begin with an emotion and work out from there — i.e., "warm and cuddly" or "clean and modern." Function follows form — at least at first.

After some hard work on the part of the buyer’s agent, ferreting out the true desires of the client (bedrooms, baths and living space), it’s back on the road to do the real home sleuthing.