This year, the Super Bowl brings to an anticipated 110 million-plus U.S. television audience its perennial cast of characters: two iconic National Football League powerhouses, more than a few carmakers, beer companies, and big-studio movies. And for the first time in a long time, a real estate brokerage company will be part of the mix.

Century 21 Real Estate — among the largest global real estate franchisors with about 7,600 franchise offices in 71 countries — is set to air a 30-second spot during the third quarter of Sunday’s Super Bowl, which begins at 6:30 p.m. EST on NBC this Sunday, Feb. 5.

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