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Socializing for real estate success

Be a better online resource for consumers

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

In columns over the last two weeks I covered ideas around how real estate consumers use search to find out about neighborhoods and how they can use locative media to learn more about what's in those neighborhoods. This week, let's look at social media and social networking. Usually everyone glosses over the difference between social media and social networking. Some of this is because the websites where these things exist overlap a bit. But for understanding what's happening in the online world it's very important to note the difference. Social media is a product. It's bits of content that end up in your face because of someone you know or because of some stated preference or because of some social behavior of yours -- in relation to other people -- that got tracked somewhere. Social media becomes available to you either because the delivery site knows something about you or because it is learning about you based on your social activity. There are many websites that facilitate thes...