Socializing for real estate success

Be a better online resource for consumers

Power up your Indie Brokerage
Don't miss our Indie Broker Summit SF, July 17, 2018

In columns over the last two weeks I covered ideas around how real estate consumers use search to find out about neighborhoods and how they can use locative media to learn more about what’s in those neighborhoods. This week, let’s look at social media and social networking.

Usually everyone glosses over the difference between social media and social networking. Some of this is because the websites where these things exist overlap a bit. But for understanding what’s happening in the online world it’s very important to note the difference.