Real estate industry professionals seem to be engaged in a war both within the industry as well as with the consumers they serve. At the core is one simple issue: failure to adequately articulate the value they provide. Due to technology changes and the worst real estate market in our lifetimes, everyone has had to redefine their value proposition. Whether it's boards of Realtors, multiple listing service providers, third-party syndicators, vendors or real estate agents, everyone is struggling to persuade the other people they deal with that what they provide is really worth it. Will brokers be disintermediated? At the Real Estate Connect conference in New York City last month, Brad Inman opened the conference noting the trend for middlemen to be disintermediated (forced out) when they fail to add sufficient value to the sales process.Inman observed the same trend is occurring within the real estate industry: Agents are creating their own brands and have in some cases work...
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