A call to stop the real estate infighting

Industry participants: It's time to show your value

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Real estate industry professionals seem to be engaged in a war both within the industry as well as with the consumers they serve. At the core is one simple issue: failure to adequately articulate the value they provide.

Due to technology changes and the worst real estate market in our lifetimes, everyone has had to redefine their value proposition. Whether it’s boards of Realtors, multiple listing service providers, third-party syndicators, vendors or real estate agents, everyone is struggling to persuade the other people they deal with that what they provide is really worth it.