MLS seeks to solve online identity crisis for listing agents

New rule allows listing agents to better promote contact details

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In an effort to give listing agents and listing brokers better exposure on third-party real estate websites, San Diego-area multiple listing service Sandicor Inc. has added a new data field where they can enter contact details.

The MLS will reportedly terminate its data feed to those third-party publishers that do not comply in displaying the new field within 60 days.