4 ways to justify your real estate commission

Agents must prove they are worth the price

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

The final panel at last month’s Real Estate Connect NYC featured a group of consumers who had either listed a home for sale or were in the process of purchasing one. One woman had recently sold her California house for more than $4 million and paid more than $200,000 in sales commissions — and clearly thought it wasn’t worth it.

She illustrated this point beautifully when she said: "My agents were great at keeping in contact with me. They probably spent about $20,000 in marketing. I just don’t think what they did was worth that much money."