Why real estate pros are early adopters of new tech

Industry structure gives agents freedom to test latest tools

One of the common things real estate brokers and agents say to me is, "We’re so behind as an industry when it comes to using technology."

I always make it a point to clearly disagree with anyone who says that.

Last week, I was asked to present at the Global Strategic Management Institute’s Social Media Summit in Las Vegas. It’s an event that is attended by the digital social teams of Fortune 500 companies. Lot’s of non-real estate industries were represented there.