Editor’s note: Jack Guttentag, founder of the The Mortgage Professor website, is also an Inman News mortgage columnist.

In January, The Mortgage Professor, an online mortgage information and guidance website, launched the Certified Lender Network, a service that aims to simplify and streamline the mortgage shopping process.

The service, according to its website, focuses the mortgage-buying experience and eliminates opportunistic pricing by bypassing the work of a loan officer or mortgage broker, who may advertise or emphasize prices different from a mortgage’s actual price and fees to get business.

The network also integrates much of the site’s previous function as a mortgage information hub. "The service integrates decision support in the loan origination process," said Jack Guttentag, who runs the site and service.

After self-determining their qualification by following steps laid out on the site, potential borrowers face the next two major questions in the process, he said:

  • "What kind of mortgage meets my needs?" and
  • "What’s the appropriate trade-off for upfront fees vs. interest rate level?"

Currently, five lenders are part of the Certified Lender Network, which, according to the network’s website, send price quotes directly from their pricing system and display all real-time fees with no middleman. The participating lenders are:

  • American Federal Mortgage Corp.;
  • AmeriSave;
  • First Century bank, N.A.;
  • First Financial Services Inc.; and
  • Goodmortgage.com.

In exchange for the price clarity, the lender gets high-quality leads: shoppers who have conducted background research, know what they qualify for, and know what they want.

In a week or so, said Guttentag, a refinancing tool will be released that will allow users to determine whether refinancing a mortgage they already have pays or not.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription