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Google, Facebook, privacy and digital identities

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As you are no doubt aware, Google is consolidating its privacy policies across all services in its platform. This means instead of 60 disparate privacy policies there will be one. Simplification is good. Especially when it comes to privacy. While there are certainly concerns to be had with the new policy (such as wording that allows Google to hand over your data to the government without being served with a warrant), it's good to have it all in one place. That way, if you disagree with it you can choose to not use the company's services. I can hear some folks sputtering now about how it's impossible to use the Web without using Google services, but that just isn't the case. There are other email providers, other search engines, other analytics tools, and so on. Sure, some of them cost money or aren't feature-for-feature comparable to their Google equivalents. But alternatives do exist. Facebook, with its abysmal track record on privacy protections for its users, has been ...