Industry NewsTechnology

Help-U-Sell launches Web-based real estate search app

Flat-fee franchise company also rolls out redesigned broker websites

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Help-U-Sell Real Estate, a Sarasota, Fla.-based flat-fee real estate franchise company, has launched a cross-platform, HTML5-powered mobile site. Mobile sites are not technically apps, which usually must be downloaded from a platform-specific app store and don't run via a browser.Mobile sites are often referred to as "Web-based apps," however, because they deliver an "app-like" experience and can be launched from an icon on a phone's screen, just like an app native to a particular platform, such as iPhone or Android."We chose to go this route because it is quicker and more cost-effective to maintain than an iPhone app, mobile users are redirected to the site automatically -- users don't need to search for and download it -- and we can create many more user functions than we can in an app," said Robert Stevens, Help-U-Sell Real Estate’s chief technology officer, in a statement.  Help-U-Sell's Web-based app is currently accessible on iPhones by typing ww...