Be strategic with real estate content

Know the difference: people vs. leads

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Last week I got a call from someone who was completely overwhelmed with all of the technologies that are seemingly "must do" for real estate. This isn’t uncommon. In fact, it’s a really common call for me.

You see, there are so many bits of new and shiny technology out there to try. And there are so many voices pitching and testimonializing and "must-do-ing."