Auction firm pitching its services to homeowners

New portal explains real estate auction process

National real estate auction company Williams & Williams has launched a website designed to help homeowners decide whether to sell their home at auction.

The "Sell Your Home" Web portal includes an "Is Auction Right For Me?" survey, a timeline of the auction process, comparisons of auctions vs. traditional sales, an explanation of auction options and fees, and a rundown of the marketing involved to attract buyers.