I’m borderline obsessed with fitness and wellness. So, when I met a gentleman at a downtown Austin, Texas, drugstore while attending the SXSW Interactive conference and he mentioned that he’d written a diet book, my interest was piqued.

My interest went from piqued to captivated when he explained that this "diet" book had nothing to do with food, but had everything to do with content — information — and our gluttony thereof, especially in the online realm.

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