BrokerageIndustry News

San Francisco-area real estate firm redesigns website

New features include searches by keyword and lifestyle attributes, rent vs. buy calculator

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San Francisco Bay Area luxury real estate company Alain Pinel Realtors has redesigned its website, adding property search by keyword and by lifestyle attribute, and adds the ability to search for for-sale homes within school districts and by the number of days on the market.The new site also features a more integrated global search capability, three new blogs, and a toolbox with a rent-vs.-buy calculator for property listings.The new site features a lifestyle search that allows visitors to search for a home by some of the lifestyle attributes they want a home and its neighborhood to provide. It's one of the highlights of the redesign, said Rainy Hake, executive vice president for Alain Pinel Realtor.Filtered by county or neighborhood, the search prompts visitors to provide relative importance to a variety of home/location-related features of prospective homes, including: "school quality," "the arts," "entertainment/dining," "family-friendly," and...