BrokerageIndustry News

Real estate qualifications run deeper than transaction count

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Glenn Dorfman, the former chief operating officer and chief lobbyist for our Minnesota Realtors Association, defined Realtor professionalism back in 2007 and caused quite a stir. He wrote, "Brokers must reduce the number of 'unproductive agents' (X transactions per year) in order to stop the dilution of productive, professional agent's income. If this does not happen, Realtors should stop the blabber about 'professionalism.' "My definition of a 'professional' in real estate is someone who counsels consumers in the buying and selling of real estate and does at least 10 transactions per year. "(Real estate sales is an experiential-based business: The more business one does over time, the more proficient (and) competent one is -- consumers/customers make this determination based upon the depth and breadth of the services provided by the Realtor, not based upon the symbolic Realtor 'R.')" Looking back on it, I think Dorfman had some excellent points. Many ag...