Michele Serro, founder of The ABC Tool, soon to rebrand as Doorsteps.com, said her company’s goal is to elevate a real estate agent’s high-value roles. The tool, which aims to simplify the homebuying process with a straightforward, well-organized website, is targeted to real estate agents who seek to maximize their efficiency when working with buyers.
It started with an understanding that something was off in the homebuying experience, said Serro; it was too complicated, too arcane. With today’s technology, Serro asked rhetorically, "How might you redesign the homebuying experience? What would the experience look like?"