Industry NewsNews Brief

Zillow: not just for advertising anymore

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Listings and valuation portal is offering real estate agents access to customer relationship management (CRM) and other tools through a new "Agent Hub."Zillow rolled out the first version of its CRM tool in February as a way for registered users to keep notes on Zillow-originated contacts, flag contacts for follow-up, and send emails. Agents can create new contacts, allowing them to manage all their contacts on, or export Zillow contacts for management in another CRM system.Real estate agents who have set up a free Zillow profile or are paid "Premier Agent" subscribers will find their Zillow contacts prepopulated into Agent Hub.In addition to the CRM platform, Agent Hub offers agents an analytics dashboard to monitor their listing and agent profile metrics, access to classes on marketing, social media and agent tools, and industry news and insight.Bob Bemis, Zillow's vice president of partner relations, called Agent Hub "another important ...