Zillow: not just for advertising anymore

Agent Hub provides access to CRM, site metrics, educational tools

Listings and valuation portal Zillow.com is offering real estate agents access to customer relationship management (CRM) and other tools through a new "Agent Hub."

Zillow rolled out the first version of its CRM tool in February as a way for registered users to keep notes on Zillow-originated contacts, flag contacts for follow-up, and send emails. Agents can create new contacts, allowing them to manage all their contacts on Zillow.com, or export Zillow contacts for management in another CRM system.