By formatting a company’s website, from front end to back end, helps larger real estate brokerages develop a consistent Web presence, better manage their online activity, and dramatically increase their search engine optimization, said Ed Kohler,’s strategic marketing officer.

The service, which brokerages subscribe to on a per-month basis, transforms the intranet and the consumer-facing side of a brokerage’s website and also gives a grade for different SEO-related tasks, Kohler said. For example, it displays, in one intranet view of the site, information like how many blog posts have been done for the month or how many listings have at least 21 photos, among other items.

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