Industry News

Don’t defer joy

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you deferring joy? I ask because a) it's so easy to do, and b) having a happy heart is imperative to becoming a successful Realtor. I'm learning firsthand about joy thanks to my beautiful 16-month-old. Certainly, I had joy before she was born, but recognizing your own joy and actually seeing it in someone else are two different things. In real estate, the list of "things to do" is endless. There are money-making activities and then there are business maintenance activities. And both have to get done. Diabolically boring data entry is a perfect example: Someone must physically upload listing information and make sure it is properly syndicated to all the real estate websites. Someone must also physically put signs in the dirt. And fill-up flier boxes. And attach lockboxes. As one professional characterized it: We are hamsters in an exercise wheel. Stop running, and your business stops working. Systems and assistants can make all the difference. B...