Trulia debuts mobile ads for real estate pros

Banner ads will appear on mapped search results by ZIP code

Real estate search and marketing site Trulia today rolled out a mobile advertising platform designed to connect real estate professionals with likely homebuyers.

"The reason why we looked at mobile as the next place we were going to extend our offerings to real estate agents is because in our research we discovered that mobile is really a different moment in time for house hunters," Stephen Rossi, Trulia’s head of agent marketing, told Inman News.