The nation’s largest multiple listing service, California Regional MLS, will feed listings to Homes.com, and the MLS’ members will have access to an exclusive version of Homes.com’s Homes Connect marketing platform, the companies said.

The Homes Connect marketing platform provides integrated lead aggregation and management, and social prospecting, IDX and VOW search. The platform also provides a listings module, task organizer, and business intelligence reports accessible through a customizable dashboard.

By combining California MLS’ Marketlinx Matrix and Tempo/Fusion MLS systems with Homes.com’s Homes Connect integrated marketing tools, "we are providing our members with ‘best-of-breed’ industry solutions," Art Carter, CEO of California Regional MLS, said in a statement.

California Regional MLS — which aims to provide coverage for all of California — is the nation’s largest MLS, serving 32 Realtor associations with more than 68,000 members.

Homes.com says it attracts more than 10 million consumers a month, who search nearly 4 million properties for sale or rent, locate real estate agents in their area, and find homebuying tips.

Homes.com also has an online marketing partnership with Re/Max, in which Homes.com powers the Remax.com website and mobile apps, and Homes.com and Re/Max collaborate in marketing a Re/Max co-branded version of Homes Connect.

A number of companies that operate listing portals in order to generate leads for real estate brokers and agents, including Realtor.com and Zillow, offer CRM tools to help agents manage those and other leads.

RealEstate.com owner and operator Market Leader Inc. ia a lead vendor behind franchisor Keller Williams Realty’s integrated CRM, transaction management and marketing platform, eEdge. This year Market Leader has signed agreements to provide CRM tools to agents at brokerages affiliated with franchisors Century 21 Real Estate and Better Homes and Gardens Real Estate.

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