Industry NewsTechnology

Homes.com gets California Regional MLS listings

MLS' members gain access to Homes Connect marketing platform

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The nation's largest multiple listing service, California Regional MLS, will feed listings to Homes.com, and the MLS' members will have access to an exclusive version of Homes.com's Homes Connect marketing platform, the companies said.The Homes Connect marketing platform provides integrated lead aggregation and management, and social prospecting, IDX and VOW search. The platform also provides a listings module, task organizer, and business intelligence reports accessible through a customizable dashboard.By combining California MLS' Marketlinx Matrix and Tempo/Fusion MLS systems with Homes.com's Homes Connect integrated marketing tools, "we are providing our members with 'best-of-breed' industry solutions," Art Carter, CEO of California Regional MLS, said in a statement.California Regional MLS -- which aims to provide coverage for all of California -- is the nation's largest MLS, serving 32 Realtor associations with more than 68,000 members.Homes.com says it attracts more than...