8 ways homebuilders alienate agents

To build co-broker networks, appeal to agents' best interests

Today we take a hard look at how homebuilders market to general real estate agents, and why for years their aggressive co-broker marketing has been sending the wrong messages. Apologies to the new homes marketing consultants out there, including me.

According to many reports (verify with your local homebuilders), about seven out of 10 new homes sold today are brokered — the term used to identify a broker prospect — as opposed to a "walk in."