Imprev to power MRIS marketing center

Integrated system can pull MLS listing data, photos into marketing materials

The biggest multiple listing service on the East Coast — Rockville, Md.-based Metropolitan Regional Information Systems (MRIS) — has selected Imprev Inc. to power a new integrated marketing center for its nearly 45,000 members.

MRIS’ "My Marketing Center" will provide an integrated suite of digital and print marketing products and tools, including fliers, e-fliers, postcards, e-postcards and virtual tours. The MLS’s members will have the ability to pull listing data and photos into the system to create marketing materials without re-entering data or uploading images. Links to virtual tours may be posted to or agent websites, and e-fliers with the broker’s template and branding can be posted on Facebook or sent out on Twitter.