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Imprev to power MRIS marketing center

Integrated system can pull MLS listing data, photos into marketing materials

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The biggest multiple listing service on the East Coast -- Rockville, Md.-based Metropolitan Regional Information Systems (MRIS) -- has selected Imprev Inc. to power a new integrated marketing center for its nearly 45,000 members.MRIS' "My Marketing Center" will provide an integrated suite of digital and print marketing products and tools, including fliers, e-fliers, postcards, e-postcards and virtual tours. The MLS's members will have the ability to pull listing data and photos into the system to create marketing materials without re-entering data or uploading images. Links to virtual tours may be posted to or agent websites, and e-fliers with the broker's template and branding can be posted on Facebook or sent out on Twitter."My Marketing Center will be the fastest way to reach homebuyers and sellers with real-time, in-depth marketing information instantly," said John L. Heithaus, MRIS chief marketing officer, in a statement.A "premium suite" ...