Prudential California Realty accepting bids online

Firm may get both sides of deal when buyer is unrepresented

Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17

Prudential California Realty says it’s the first brokerage in Northern California to allow prospective homebuyers to submit offers online on any for-sale property featured on the company’s website — even if the brokerage does not represent the listing, and even if the buyer is not represented by an agent.

San Ramon-based Prudential California Realty has partnered with RealtyBid International to provide its online "Make an Offer" process, which allows ratified offers to be submitted from any one of the brokerage’s website’s property details pages.