Industry News

Buyers need your insight into real estate websites, apps

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Some technological advances in real estate are driven by buyer and seller demands. We know that buyers shop for homes for sale on the Internet, but I think we make too many assumptions about how they search. We assume that buyers prefer certain websites, or that they know how to search for homes on the Internet, and we assume that they are aware of what their options are. We may also assume that because so many people use Facebook that somehow they must be using it to search for real estate or a real estate agent and that they will also try Pinterest and Foursquare. Just because buyers have Facebook accounts and smartphones doesn't mean they will use them in their home search -- or that they know how to use them. We know that not all apps that are downloaded get used. It could be because I live and work in Minnesota instead of California, but I am finding that part of my job when working with buyers is to introduce them to real estate-related mobile apps, and to educate th...