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Did Penguin eat your Google ranking?

Search algorithm changes could impact real estate listing syndication

Google recently made search ranking algorithm changes that will influence how easily potential buyers and sellers can find you online. Whether you are a brokerage or an agent who markets your real estate business online, staying on top these changes may require that you adjust your Web marketing strategy. For the last two years I have been reluctant to touch our home page content, since RealEstateCoach.com was normally coming up in the No. 1 or No. 2 position on the three major search engines (Google, Bing and Yahoo) for our primary search term: "real estate coaching." Although we still hold the No. 1 position on Bing and Yahoo for this term, we have dropped to the bottom of the second page on Google. Needless to say, this is not an acceptable situation from my perspective, so I set out to uncover what strategies can be used to improve one's Web placement regardless of whether you are a broker or an individual agent. 1. Did Penguin eat your Google ranking? Go...