Google recently made search ranking algorithm changes that will influence how easily potential buyers and sellers can find you online. Whether you are a brokerage or an agent who markets your real estate business online, to stay on top these changes may require you to adjust your Web marketing strategy.
For the last two years I have been reluctant to touch our home page content since we were normally coming up in the No. 1 or No. 2 position on the three major search engines (Google, Bing and Yahoo) for our primary search term: "real estate coaching."