Real estate video still in its infancy

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I believe that video is a perfect medium for the real estate industry. Unlike a virtual tour or a floor plan, video provides a wonderful opportunity to showcase a neighborhood and a community. Video plays a unique role in marketing and, when executed properly, can send a powerful message to your audience. ComScore's recent white paper, "Surviving the Upfronts in a Cross-Media World," reveals some profound data that real estate brokers should consider when developing marketing and advertising strategies. One of the most significant findings in the comScore study is the growth in users engaging with online video. According to comScore, 30 percent more Americans now watch online video content on an average day than was the case a year ago. The average user spends more than 21 hours per month (up 47 percent) watching more than 200 videos (up 20 percent).Just about everybody between the ages of 25 to 44 is an Internet user, and those in the 18-to-34 age group "...