BrokerageIndustry News

Real estate icon Harley E. Rouda Sr. dies at 83

Son of HER Realtors' founder leads Real Living franchise network

Midwest real estate icon Harley E. Rouda Sr., who founded HER Realtors and built it into one of Ohio's largest real estate brokerages, died Thursday at his home in central Ohio. He was 83.After serving in the U.S. Army during the Korean War, Rouda started HER Realtors in 1956 in the basement of his Upper Arlington home. By 1964, it was the biggest brokerage in the region, according to a statement issued by the company.Today, HER Realtors is affiliated with the Real Living franchise network, which is led by Rouda's son, Harley E. Rouda Jr. HER Real Living has 700 agents who work in 45 offices in central Ohio.Rouda was also a figure on the national real estate scene. In 1991, he served as chairman of the National Association of Realtors. He also served terms as president of both the Ohio Association of Realtors and the Columbus Board of Realtors.  Despite his success, Rouda maintained a friendly, down-home bearing. According to his obituary, he was well known for his homemade jam. H...