BrokerageIndustry News

Zillow to send Yahoo rental listings

Deal expands on previous partnership covering for-sale listings

Online real estate portal Zillow is now the exclusive provider of for-rent home listings to Yahoo Homes. The agreement comes a little over a year after Zillow became the exclusive source of for-sale home listings to Yahoo's real estate site. Zillow will send 400,000 rental listings, which include apartments and single-family homes, to Yahoo along with the 3.5 million for-sale home listings it currently shares. "Zillow is now able to give landlords, property managers and rental brokers significantly more exposure for their listings by extending their reach to one of the largest audiences of renters online," said Spencer Rascoff, Zillow's CEO, in a statement. Zillow has recently expanded its focus on rentals, which first became part of the site's property search offerings in 2009. In May, it acquired RentJuice, maker of rental relationship management software, for $40 million. In March, the company launched a Rent Index, built from rental price estimates -- "Rent Zestima...