Online real estate portal Zillow is now the exclusive provider of for-rent home listings to Yahoo Homes. The agreement comes a little over a year after Zillow became the exclusive source of for-sale home listings to Yahoo’s real estate site.
Zillow will send 400,000 rental listings, which include apartments and single-family homes, to Yahoo along with the 3.5 million for-sale home listings it currently shares.
"Zillow is now able to give landlords, property managers and rental brokers significantly more exposure for their listings by extending their reach to one of the largest audiences of renters online," said Spencer Rascoff, Zillow’s CEO, in a statement.
Zillow has recently expanded its focus on rentals, which first became part of the site’s property search offerings in 2009. In May, it acquired RentJuice, maker of rental relationship management software, for $40 million. In March, the company launched a Rent Index, built from rental price estimates — "Rent Zestimates" — introduced last year.
Citing comScore data, Zillow and Yahoo claim to be the "largest real estate network on the Web," including 25 million visitors to Yahoo Homes, formerly Yahoo Real Estate, as of May 2012. According to internal Google Analytics, Zillow reports, Zillow has 33.7 million monthly unique visitors.
The rentals feed arrangement deepens a relationship between the companies that dates back to before Zillow.com’s 2006 launch, according to a 2010 listing and sales agreement.
That agreement, recently extended through 2014, allows Zillow to sell ads next to the listings on both companies’ sites with the companies sharing ad revenue.