Zillow appeals to MLSs for direct listings feeds

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Real estate portal Zillow has appealed to multiple listing services to provide Internet Data Exchange (IDX) listings data directly to the site, originally claiming that it can "sometimes be days" before syndicators like ListHub provide new or revised listings to the site. Zillow has since backed down from that claim, acknowledging that ListHub -- which is owned by Zillow competitor Move Inc. -- provides Zillow with updates every 12 hours, and has offered to increase the frequency to four times a day. Bob Bemis -- a former MLS CEO who joined Zillow in February as vice president of partner relations -- recently emailed about 50 of the nearly 200 MLSs that provide listings to Zillow through ListHub, requesting a direct data feed. "While this channel is convenient, it is not always the speediest and many of the complaints we receive about listing freshness can be traced to the speed with which new or updated listing information reaches Zillow," Bemis said in the Jun...