Zillow appeals to MLSs for direct listings feeds

Freshness of data initially cited as reason to bypass ListHub

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Real estate portal Zillow has appealed to multiple listing services to provide Internet Data Exchange (IDX) listings data directly to the site, originally claiming that it can "sometimes be days" before syndicators like ListHub provide new or revised listings to the site.

Zillow has since backed down from that claim, acknowledging that ListHub — which is owned by Zillow competitor Move Inc. — provides Zillow with updates every 12 hours, and has offered to increase the frequency to four times a day.