Mobile game ad campaign deemed a success

Century 21's presence in 'We City' generates 5.4 million welcome-screen views

Last year, franchisor Century 21 Real Estate launched an advertising campaign on We City, a social, mobile online game where users build SimCity-like virtual metropolises. This year, it was recognized as a success.

The campaign — along with about 700 other print, Web and video entrants — was awarded a Hermes Creative Award platinum honor, the contest’s highest. The annual contest, which recognizes successful and innovative work, is run by the Association of Marketing and Communication Professionals.