Last year, franchisor Century 21 Real Estate launched an advertising campaign on We City, a social, mobile online game where users build SimCity-like virtual metropolises. This year, it was recognized as a success.

The campaign — along with about 700 other print, Web and video entrants — was awarded a Hermes Creative Award platinum honor, the contest’s highest. The annual contest, which recognizes successful and innovative work, is run by the Association of Marketing and Communication Professionals.

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