The National Association of Realtors says it’s doubling its commitment to social media, hiring two prominent former Realtors to further its goal of becoming a social business with an emphasis on member engagement.

Nobu Hata, who became a Realtor in 1996 and has been active in social media and NAR’s Young Professionals Network, started this week as the trade association’s new director of digital engagement. Hata — formerly with Minnesota-based Edina Realty — will be based in Chicago, traveling to conferences and meetings to present NAR’s focus on social media and member engagement.

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