NAR hires 2 social media experts

Nobu Hata, Heather Elias are former Realtors known for marketing expertise

The National Association of Realtors says it’s doubling its commitment to social media, hiring two prominent former Realtors to further its goal of becoming a social business with an emphasis on member engagement.

Nobu Hata, who became a Realtor in 1996 and has been active in social media and NAR’s Young Professionals Network, started this week as the trade association’s new director of digital engagement. Hata — formerly with Minnesota-based Edina Realty — will be based in Chicago, traveling to conferences and meetings to present NAR’s focus on social media and member engagement.