BrokerageIndustry News

Century 21 TV ads airing during Olympics

Franchisor's 'Smarter, Bolder, Faster' campaign featured during Super Bowl

Real estate franchisor Century 21 Real Estate LLC is taking its "Smarter, Bolder, Faster" TV ad campaign to the 2012 Summer Olympics.The Realogy Corp. subsidiary says the TV commercials -- part of a high-profile campaign launched last year -- will air more than 100 times during NBC Sports Network and MSNBC broadcasts. The Olympics, held in London, kicked off Friday and run through Sunday, Aug. 12.Century 21 ran a 30-second "Smarter, Bolder, Faster" spot in February during the third quarter of Super Bowl XLVI. The ad featured real estate mogul Donald Trump, NFL Hall of Famer Deion Sanders, and U.S. Olympic speed skater Apolo Ohno.  "Earlier this year we showcased the capabilities of our real estate professionals on the largest single-day sports event in the U.S. with our first-ever Super Bowl commercial," said Bev Thorne, Century 21's chief marketing officer, in a statement. "Now our commercials will air throughout the next two weeks during w...