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Imprev offers new video-creation tool

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Real estate marketing technology company Imprev Inc. is offering a new video-creation tool that allows real estate professionals to create videos built from their listing photographs, along with customized text and music. The "Build Your Own" video tool, announced today, is designed to be simple and easy, with the ability to create photo-sourced videos in just minutes, Imprev said. "Video is the world's most powerful, pervasive and persuasive medium," said Renwick Congdon, CEO of Imprev, in a statement. Congdon says the product is, in part, a response to video's increasing role in search engine optimization. The video-production tool is accessed from Imprev's website, where videos can be built using a user's own photos and music or with those available in Imprev's stock photo and music libraries. Once created, the videos can be published directly to YouTube or Vimeo, shared on social media, embedded in email or linked to from a user's website. "Agents have be...