NAR ready to mobilize homeowners to protect federal housing subsidies

Emails going out to 82 million consumers as lawmakers prepare to tackle deficit

The National Association of Realtors has launched an email campaign designed to educate roughly 82 million consumers about the value of homeownership and the government incentives in place that support it.

Starting last week, the three-part campaign sent out its first set of emails directly from NAR to all U.S. homeowners — about 75 million people — and 7 million aspiring homeowners who are currently renting. NAR anticipates it will take about six weeks for all 82 million or so recipients to receive the emails.