BrokerageIndustry News

Listing syndication here to stay

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

SAN FRANCISCO -- The battle over whether brokers and agents should syndicate listings to portals owned by third parties like Zillow and Trulia was decided long ago, said a top executive with one of the two companies that handle most listing syndication. "Distribution trumps destination," said Saul Klein, vice president of Point2, during a panel moderated by Inman News founder and Publisher Bradley Inman at the Real Estate Connect conference.The issues that remain, Klein said, revolve around brokers and agents feeling that others are building commerce around their data -- something each company represented on stage does in different ways, Inman added. Also participating on the panel were Spencer Rascoff, CEO of real estate search portal Zillow; Errol Samuelson, president of Realtor.com; Luke Glass, general manager of syndication publishing platform ListHub; and Mark McLaughlin, CEO of Pacific Union International.ListHub, which acts as a middleman by taking listings from ...