Listing syndication here to stay

Debate is no longer whether to provide listings to portals, but on what terms

SAN FRANCISCO — The battle over whether brokers and agents should syndicate listings to portals owned by third parties like Zillow and Trulia was decided long ago, said a top executive with one of the two companies that handle most listing syndication.

"Distribution trumps destination," said Saul Klein, vice president of Point2, during a panel moderated by Inman News founder and Publisher Bradley Inman at the Real Estate Connect conference.