Industry News

Agents, can you keep a promise?

In real estate, earning a client's respect and trust is priceless

Do you believe a man or woman's word is their bond? I grew up believing that, but it seems to me we have moved a long way from that position. Broken promises, especially in seemingly small matters, are the rule not the exception, or so it seems. In too many cases we are judged by the promises we make, more than our commitment to keep it. In a strange way, the person who keeps promises stands so above the crowd, that to become known as someone who keeps their word is a competitive advantage. I am not referring to contracts and legal matters, but to the day-to-day promises in normal business discourse. We hear it all the time: "Don't overpromise and underdeliver," which in itself is redundant. After all, if you overpromise, you have underdelivered. Another way to say it is: "Keep your word." This simple and common practice of doing what you say you will do is fundamentally just good manners, but today it is a self-branding advantage. A reputation for keep...