BrokerageIndustry News

5 ways seasonal marketing is good for business

Sell real estate clients on listings, lifestyle

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

It's hot and muggy, lots of folks are on vacation, and it's tempting to head to the beach or the pool instead of work. But fall is only four weeks away, and with it, fall selling season begins in earnest. This is your last chance to meet the production goals you set for yourself at the beginning of the year. If you want to kick up your production now and throughout the fall, here are five ways to capitalize on this great time of year. 1. Shoot seasonal community videos Video continues to be an important vehicle for marketing your listings and your community. Especially if you live in a cold climate, now is the time to shoot a video showing the local summer lifestyle. Take pictures at the local hike and bike trail. Show people boating on the ocean or lake. Do a "gelato crawl" where you visit all the great places to get ice cream and gelato in your area. Shoot video snippets of the outdoor concerts at the local community square. There are thousands of things you can do to ca...