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VerticalResponse beefs up social media marketing tools

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VerticalResponse Inc. has upgraded its social media marketing services, adding a coupon-creation tool and a content-sourcing feature that allows users to "clip" websites for future social media posts when browsing the Web.The San Francisco-based provider of social media, email and other marketing tools for small businesses, rolled out VerticalResponse Social, the company's social media platform, in June, six months after acquiring real estate social media marketing startup Roost. VerticalResponse has also added LinkedIn to its lineup of supported social networks, which also include Facebook and Twitter, and created an iPhone app.As social media becomes more established in real estate, companies like VerticalResponse and Hearsay Social are offering to help real estate professionals use the medium to cultivate relationships and make more sales. Screen shot courtesy of VerticalResponse. It takes about two hours to prepare 10 business days of social media posts -- three Twitt...