VerticalResponse beefs up social media marketing tools

Platform builds on technology acquired in December acquisition of Roost

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VerticalResponse Inc. has upgraded its social media marketing services, adding a coupon-creation tool and a content-sourcing feature that allows users to "clip" websites for future social media posts when browsing the Web.

The San Francisco-based provider of social media, email and other marketing tools for small businesses, rolled out VerticalResponse Social, the company’s social media platform, in June, six months after acquiring real estate social media marketing startup Roost.