Do men and women have different buying styles when it comes to purchasing real estate? Psychological research has demonstrated male and female brains definitely differ. What can you do to capitalize on this difference to serve your clients more effectively?

How many times have you heard a woman proclaim, "If he really loved me, he would know how I feel!" or "He never listens to me!"? On the other hand, how many times have you heard an exasperated man say, "I’m not a mind reader!"? The story below vividly illustrates these two points of view:

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