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Social media marketing is passive prospecting

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I'm getting so many "tips" on how to use social media, I am getting a truth ache. Our salaried friends can become addicted to social media, have fun with it, build their lives around it. Try every tip or trick in the book, because it doesn't affect their household income. As commission-only real estate agents, we don't have that luxury. We need to understand that social media marketing is an important but passive prospecting tool. Social media is a "hope so, think so, maybe so" prospecting tool. It can be effective, but it calls for focused discernment on our part. Here's what a recent search turned up on the first two pages of a Google search for "LinkedIn tips." 9 Things You Should Never Do On The Social Network For Professionals 5 LinkedIn Tips You Didn't Know 5 Tips to Grow Your LinkedIn Network 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs 50 LinkedIn Tips, Many Of Which are Awesome 10 LinkedIn Tips For Professionals LinkedIn Tips: 7 T...