5 steps to a more mobile-friendly website

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Shifts in mobile technology are driving fundamental changes in terms of how real estate will be conducted in the future. What can you do as an individual agent to be prepared to cope with this onslaught of change? At Real Estate Connect last month, Brian Boero, partner at 1000Watt Consulting, likened where we are with mobile to where the Web was in 1997. We're aware of it as a tool. We know the impact it will have on our business will be huge, even though very few people have figured out how to integrate mobile into their marketing strategy. In fact, 23 percent of the traffic to brokerage sites originates on a mobile device. Although most brokerages have a website, very few have optimized their sites for maximum functionality on mobile devices. If you have your own website and want to provide a great mobile experience to potential clients, take the following steps to make your website more mobile-friendly. 1. How does your current website stack up? According to Google, "80...