Zillow launching TV ad campaign

30-second spot will air on ABC Family, HGTV, CNN, Travel Channel

Real estate listings and valuations portal Zillow Inc. will run its first national TV commercial this fall, a 30-second spot entitled "Find Your Home" that will air nationwide on ABC Family, HGTV, CNN and Travel Channel outlets, among other networks, the company announced today.

Zillow spokeswoman Katie Curnutte said the commercial features a woman searching for homes on Zillow, imagining her family in one of those homes, and ultimately contacting an agent advertising their services on the site, saying, "I think this could be the one."